
Failure to implement Consent Mode v2 violates the standards set by Google. What consequences might you face?
First of all, there is the risk of losing the ability to run advertising campaigns – Google may decide to suspend your advertising account. In a less severe scenario, you lose the opportunity to conduct remarketing campaigns, significantly reducing the effectiveness of your online ads. Moreover, users appreciate transparency and a responsible approach to privacy. The absence of a consent mechanism may discourage them from using your website. When making business decisions, you don't want to rely solely on intuition – without Consent Mode, your reports may be incomplete, depriving you of essential data.
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