Product bundles and kits – how to create product combinations in WooCommerce?

Do you know that feeling when a customer adds just one product to the cart — even though you know it would be perfect as part of a set with another? That’s exactly when product bundles and kits come to the rescue — ready-made combinations that can be purchased as a whole. This is not the same as variable products or classic upselling techniques. It’s about real value that the customer gets by buying a complete set — often at a better price and simply more convenient.

If you run a WooCommerce store and want to offer products as sets — like a skincare kit, a starter bundle, or a seasonal gift pack — this article is for you. We’ll show you how to technically configure these solutions, which plugins to use, and how to approach creating bundles so they not only look good, but also truly sell.

Product bundles and kits – what is it?

Product bundles and kits are a way to sell multiple products in a single offer. These are not variations like “size M/L” nor upselling features (“you might also like…“). In this case, the customer receives a complete set – a thoughtful combination of products that together offer more value than each individually.

A product kit is usually a predefined set – e.g. a beard care kit containing oil, shampoo, and a brush. The customer cannot modify its contents – they buy the package as-is.

A product bundle can be more flexible – for example, the customer chooses any three teas from a selection of ten, and you offer a discount for purchasing the bundle. You can also combine several specific products and sell them as one at a reduced price.

Summary of differences:

Such product combinations allow you to create dedicated offers for special occasions (holidays, seasons, launches), promote new product lines, and simplify the shopping process – no need to click through multiple pages or manually build a cart.

Why use product bundles and kits?

Bundles and kits are not just a way to make offers more attractive — they are a real tool for boosting sales effectiveness. Unlike classic cross-selling or upselling, you’re not relying on the customer to add extra items — you give them a complete solution. Why does it work?

Increase order value

By creating bundles, you encourage customers to purchase more than one item — but without pressure. They’re buying a “complete set,” not “add-ons.” This naturally increases the average cart value, without the need for aggressive sales tactics.

Improve the shopping experience

A bundle means convenience. The customer doesn’t need to figure out what goes well together. They receive a ready-made combination that solves a specific problem or meets a need (e.g. “newborn kit,” “home spa bundle”). This shortens the purchase path and reduces the risk of cart abandonment.

Promote less popular products

Have products that rarely sell on their own? Add them to a bundle with bestsellers. The customer gets added value, and you increase warehouse turnover. It’s also a great way to introduce new items without the risk of them being overlooked.

Support your marketing strategy

Bundles are perfect for seasonal, themed, and limited campaigns. You can prepare holiday sets, introduce a “bundle of the week,” or create VIP packages for newsletter subscribers only. It’s a flexible tool you can easily align with promotional goals.

How to create bundles and kits in WooCommerce?

WooCommerce in its basic version doesn’t offer much when it comes to creating bundles and kits. You can add a grouped product or describe a kit in the product description, but those solutions are quite limited. If you need full functionality — where the customer sees the kit components, can make selections, and stock is tracked — you’ll need a dedicated plugin.

Simple kit as a new product

The simplest method is to create a separate product that describes the kit, but technically isn’t linked to other products in the store.

How to do it:

• Create a new “Product.”
• List the contents of the kit in the title and description.
• Set a fixed price for the full set.

Cons: no stock tracking for individual items, no automatic price updates, no configuration options.

Best for: one-time campaigns, gift sets, where simplicity matters more than precision.

Creating bundles using plugins

To build functional kits, it’s worth using one of the following plugins:

Product Bundles
The most popular solution for building kits from existing products.

Features:

• Create bundles from existing products.
• Flexible pricing (combined, discounted, dynamic).
• Option to show or hide bundle components.
• Track stock levels for each product.

Example: A “Home Spa” bundle includes a candle, oil, and scrub – all are individual products sold together as a set.

Mix and Match Products
Ideal for kits where the customer selects components from a predefined set.

Features:

• You set how many products the customer must choose (e.g. 3 out of 10).
• Set a fixed or dynamic price (based on selection).
• Great for food, gift, or cosmetic industries.

Example: Choose 6 tea flavors out of 20 – pay one fixed price.

Composite Products
The most advanced solution if you want step-by-step bundle configuration.

Features:

• Step-by-step configurator (e.g. choose base, accessories, extras).
• Conditional options (e.g. cable depends on device type).
• Create logically connected bundles – e.g. computer + RAM + SSD.

Example: A fully customizable PC bundle built by the customer.

SEO and marketing of product bundles

Product bundles are individual sales items — and should be treated that way in terms of SEO and promotion. Just combining products and hoping customers find them won’t work. The set must be visible, well-described, and properly promoted — otherwise, it’ll get lost in the crowd.

Start with a unique product title that clearly communicates what the customer gets and why it’s valuable. Instead of a generic “cosmetics set,” go with specifics like “Dry Skin Care Set – Cream + Toner + Serum.” The description should also be original — don’t copy content from individual product pages. Include benefits, keywords, and user-intent phrases like “ready-made gift,” “all-in-one care,” or “save time and money.” Make sure the product URL is short, relevant, and SEO-friendly.

Images play a key role. Show the full bundle in one main image displaying all components in an appealing way. Graphics impact aesthetics, purchase decisions, and CTR in search results.

From a marketing standpoint, bundles offer a wide range of possibilities. Promote them as ready-made solutions — something that saves time and delivers real value. Highlight them on your homepage, promote in email campaigns, social ads, or Google Ads. They work great in seasonal campaigns like holidays, Black Friday, or back-to-school. If you run a blog or educational section, you can include bundles in thematic posts like “What to Pack for a Trip?” or “How to Start Natural Skincare?”

Ultimately, it’s about showing that a bundle isn’t just a few products in a box. It’s a real saving, a ready-made solution, and a convenient choice — and if presented and positioned properly, it’ll sell itself.

Summary

Product bundles and kits are one of the simplest tools you can use to increase cart value, streamline your offer, and help customers make purchasing decisions. Whether you sell cosmetics, electronics, clothing, or digital products — a well-prepared kit can become one of the strongest items in your catalog.

The key is a thoughtful approach. Don’t create bundles “just because.” Combine products that truly complement each other and show the customer that choosing a bundle saves not just money, but also time and energy. WooCommerce gives you flexibility — from simple kits to flexible bundles and step-by-step configurable solutions.

If you want to sell more effectively, start with the basics: combine what you already have in a way that creates real value for the customer. And if done right — you’ll see results faster than you think.