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Directive 2019/2161 of the European Parliament (also known as Omnibus) came into effect on January 1, 2023. According to the directive, online stores must display, alongside the discounted price, the lowest price of the product in the last 30 days for each promotion.
Do you run an e-commerce store on WordPress? At WP Care, we will comprehensively implement a mechanism that automatically registers the lowest prices from the last 30 days and displays them on the product page in your WooCommerce store.
Failure to comply with the Omnibus Directive may result in a fine of up to 20,000 PLN imposed by the Provincial Inspector of the Commercial Inspection. For repeated violations, the fine may increase to 40,000 PLN, and in extreme cases, the law provides for a fine of up to 10% of the company's annual turnover!
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